 VisitBritain
Star Ratings
Improve your holiday let
income potential with VisitBritain's Quality
Assessment Schemes
National Quality Assurance Standards
Since 2006 VisitBritain will only promote
quality-assessed accommodation in its marketing,
press and PR activities. To ensure that every
visitor has access to the very best that Britain
has to offer, VisitBritain underpins all its
marketing activities with a wholehearted
commitment to improving the quality and welcome
of the visitors experience.
There is no compulsory registration, and
accommodation businesses such as holiday lets
can choose whether to opt for quality
assessment.
Quality assessment means that an independent
assessor has visited every year, supplied a
written report and, in the case of hotels and
B&Bs, has stayed overnight as a 'mystery' guest
at least one year in three.
VisitBritain's Quality Assessment
Schemes
VisitBritain has invested heavily in its own
Quality Assessment schemes which are available
to all accommodation and attraction operators in
England. For the accommodation sector (including
holiday lets) the administration, marketing and
assessing has been contracted to
Quality in Tourism, who operate the
different schemes on VisitBritain's behalf.
VisitBritain quality ratings
Each scheme awards stars (1-5) to give a
clear indication of the accommodation standard,
taking in to account the cleanliness, ambience,
hospitality, service and food. The ratings
provide visitors with the reassurance they need
to help them choose their accommodation.
Generally, the more stars, the higher the
quality of accommodation.
By participating in VisitBritain's Quality
Assessment, not only will you be able to promote
your holiday let using the 'Quality Rose' symbol
you will also have your property included in a
variety of guides, websites and marketing
activities.
Hopefully providing you with more
bookings and higher turnover!
To find out more, contact the
relevant organisation below.
Quality in Tourism (for assessments in
England only)
Tel 0845 300 6996
VisitScotland quality contact
Tel 01463 723 040
Visit Wales
Tel 0845 010 8020
© British Tourist Authority (trading as
VisitBritain) 2007
The material featured on this page is subject to
copyright protection unless otherwise indicated
and has been provided by VisitBritain
Published December 2007
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